Rebranding Quebrando
o Tabu (QoT)
2024 © Ole Interactive

Reframing an editorial brand through strategic visual identity and content systems.

In 2024, Quebrando o Tabu joined Ole Interactive’s publisher portfolio, initiating a comprehensive review of its strategy and visual language. The project aimed to strengthen editorial relevance through original content, increased visual consistency, and alignment with the brand’s core values.

Acting as Design Lead, I developed visual identities for recurring content formats, defined graphic guidelines, and oversaw daily creative deliveries, ensuring aesthetic consistency, brand alignment, and high visual quality across all publications.

Recognized with a Bronze award in Digital Design at the Brasil Design Award 2024.
www.bdapremiobrasileirodesign.com.br/wp-content/uploads/2025/02/BDA_Catalogo_2024_final.pdf

Design Lead / Motion: Mariana Mine
Creative Director: Victor Marcello
Content Lead: Michelli Nunes
Sound Design: Lucas Candido