PlayGround BR
2024 © Ole Interactive
2024 © Ole Interactive
Shaping localized visual narratives for editorial and social content.
PlayGround BR launched as a local extension of @playgroundmag, focused on connecting with Brazilian audiences through culturally relevant editorial formats. Projects included Rinha de Memes, PG Recomenda, PG Live, and PG Entrevista, combining entertainment, editorial curation, and social commentary.
Design Lead responsible for developing visual identities, defining graphic guidelines, and overseeing creative outputs, ensuring visual consistency and brand alignment across all formats.
PlayGround BR launched as a local extension of @playgroundmag, focused on connecting with Brazilian audiences through culturally relevant editorial formats. Projects included Rinha de Memes, PG Recomenda, PG Live, and PG Entrevista, combining entertainment, editorial curation, and social commentary.
Design Lead responsible for developing visual identities, defining graphic guidelines, and overseeing creative outputs, ensuring visual consistency and brand alignment across all formats.
Design Lead/ Motion: Mariana Mine
Creative Director: Victor Marcello
Content Lead: Michelli Nunes