Red Bull2023 © PlayGrpund BR
Red Bull BC One, Dance Your Style and Rio Conquest were among the events covered editorially by PlaygroundBR, highlighting street culture and emerging sports through service-oriented and cultural content.
Alongside real-time social media coverage, we also developed horizontal editorial pieces exploring broader cultural themes connected to the events, including the rise of new Olympic sports such as skateboarding and breakdancing.
I contributed to the project by overseeing the art direction approval of the visual content, ensuring consistency with the platform’s visual language and maintaining alignment with the brand’s editorial identity.
Art Director/ Motion: Mariana Mine
Creative Director: Victor Marcello
Video Editor: Mariana Mine, Lucas Cândido
Mobile Editor: Vinicius Costa